We are

Leave the tech mahi to us, so you can get on with your real work.

Magnetize is built for businesses who schedule both people and equipment. It’s job management software, but not as you know it.

Magnetize is so simple, there’s no training manual needed. Job scheduling is so quick, you’ll wonder how you lived without it before.

We’re proud to say we’re really listening to what our trades, construction and civil industries are are crying out for and we have delivered a world-class, purpose-built solution that is helping real businesses level-up their operations - while taking a weight off their shoulders. How’s that for attractive?

Kiwi Hire Image

"We have a substantial national fleet of equipment to keep track of and an ever changing schedule, so we run our whole business through Magnetize. The whole team have instant access to any changes and we can all operate from anywhere in the country. It transformed our entire business."

Max Morgenstern
Operations Manager

Kiwi Hire

Powering up NZ businesses

We’re a 100% Kiwi-owned company, headquartered in Pukekohe, Aotearoa.

We are a software company born and bred with a start-up mindset and a challenger attitude. And we're here to shake up the world of “job management.”

With a total mindset shift towards Job ENABLEment, we’ve set out to ensure New Zealand businesses get access to the best, simplest and most fit-for-purpose software so that they are powered up for today, and for tomorrow.

Our purpose is to instill belief, and pour capability, into the bloodstream of businesses.

Thanks for taking the time to check us out, and we would love to hear what you think.

Our humble Kiwi roots

It’s not by chance we can relate to our clients.

Magnetize started in our drilling business PRO DRILL. Ten years ago, we were dependant on whiteboards, spreadsheets, desk planers and several apps. Meanwhile, demand for our business was growing. Scaling up was causing operational chaos.

For years, we looked for a solution that would enable us to schedule both equipment and staff. What was available was over-complicated and overwhelming. So we custom-built our own job management software.

What we realised, was that other businesses in our industry were also crying out for better software to run their businesses on - so we set out to fix this.

A simple and attractive solution

We set out to develop a world-class job enablement system, investing millions and partnering with award-winning software experts here in New Zealand. Now with clients all over the world, today, Magnetize is the number one choice for business scheduling people and equipment.

And we don’t stop there! We are continually improving and evolving Magnetize. We actively listen to our client’s feedback to ensure we remain at the top of our game, so that they can remain at the top of theirs!

Laptop with Magnetize Business Management Software
Magnetize available on all devices

Magnetize bringing it all together

Rooted in our strong values, Magnetize is accelerating into a bright future.

A can-do attitude, effort and success have been at the forefront of our company culture, right from our beginnings with PRODRILL 38 years ago. A lot has changed over the years, but our values at remain the same.

Through prioritising trust and open lines of communication, we’ve been able to build valuable, long-term relationships with clients and witness transformation of their businesses since coming on board.

Get in touch anytime to get started with Magnetize.